
Convertí a tus colaboradores en embajadores de tu marca
¿Por qué Google, Disney o Coca-Cola son líderes indiscutibles del mercado en sus respectivos rubros? Porque tienen colaboradores que se identifican con sus marcas.
La calidad del equipo humano lo es todo. Por eso, para ser los mejores del mercado necesitamos equipos de trabajo integrados, creativos, productivos, y por sobre todo, que sean embajadores de nuestra marca.
¿Es necesario?
¡Por supuesto! Los públicos internos de la organización son los principales voceros de una marca-empresa. Son los representantes de tu marca frente a la comunidad.
A partir de la llegada de internet y las redes sociales, los empleados de la compañía son los voceros más importantes y los que cuentan con mayor credibilidad. Gracias a los valores que se reflejan en su equipo de colaboradores la empresa los transmite a la comunidad, amplificando el efecto en las interacciones diarias en las redes sociales.
Los miembros de la organización pueden elevar el valor de marca e incrementar la imagen positiva que forma un vínculo con la sociedad en general. O pueden ser los principales saboteadores de los esfuerzos de la dirección.
¿Por qué embajadores?
Convertir a tus colaboradores en embajadores de marca te permitirá:
- Incrementar el valor y el prestigio de tu marca.
- Contar con una ventaja competitiva a la hora de atraer y retener talentos.
- Desarrollar una cultura de alto desempeño en tu organización.
¿Por dónde puedo empezar? Embajadores de marca en 3 pasos:
1- Conocé la percepción del staff de la compañía. Eso te permitirá trazar estrategias de gestión en CI que promuevan el engagement y la motivación, para convertir a tus colaboradores en verdaderos embajadores de marca.
2- Gestioná tu cultura y tu imagen de marca interna. Para que tus colaboradores sean embajadores de marca es importante que se identifiquen con la empresa y que se conecten emocionalmente con la marca. Para ello, es imprescindible gestionar la cultura organizacional, la imagen de marca interna, y contar con el compromiso del management y de los altos directivos.
3- ¡Llamanos! Si querés conocer nuestras soluciones para convertir a tus colaboradores en embajadores de tu marca, no dudes en contactarnos.
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