Convertí a tus colaboradores en embajadores de tu marca
¿Por qué Google, Disney o Coca-Cola son líderes indiscutibles del mercado en sus respectivos rubros? Porque tienen colaboradores que se identifican con sus marcas.
La calidad del equipo humano lo es todo. Por eso, para ser los mejores del mercado necesitamos equipos de trabajo integrados, creativos, productivos, y por sobre todo, que sean embajadores de nuestra marca.
¿Es necesario?
¡Por supuesto! Los públicos internos de la organización son los principales voceros de una marca-empresa. Son los representantes de tu marca frente a la comunidad.
A partir de la llegada de internet y las redes sociales, los empleados de la compañía son los voceros más importantes y los que cuentan con mayor credibilidad. Gracias a los valores que se reflejan en su equipo de colaboradores la empresa los transmite a la comunidad, amplificando el efecto en las interacciones diarias en las redes sociales.
Los miembros de la organización pueden elevar el valor de marca e incrementar la imagen positiva que forma un vínculo con la sociedad en general. O pueden ser los principales saboteadores de los esfuerzos de la dirección.
¿Por qué embajadores?
Convertir a tus colaboradores en embajadores de marca te permitirá:
- Incrementar el valor y el prestigio de tu marca.
- Contar con una ventaja competitiva a la hora de atraer y retener talentos.
- Desarrollar una cultura de alto desempeño en tu organización.
¿Por dónde puedo empezar? Embajadores de marca en 3 pasos:
1- Conocé la percepción del staff de la compañía. Eso te permitirá trazar estrategias de gestión en CI que promuevan el engagement y la motivación, para convertir a tus colaboradores en verdaderos embajadores de marca.
2- Gestioná tu cultura y tu imagen de marca interna. Para que tus colaboradores sean embajadores de marca es importante que se identifiquen con la empresa y que se conecten emocionalmente con la marca. Para ello, es imprescindible gestionar la cultura organizacional, la imagen de marca interna, y contar con el compromiso del management y de los altos directivos.
3- ¡Llamanos! Si querés conocer nuestras soluciones para convertir a tus colaboradores en embajadores de tu marca, no dudes en contactarnos.
I have to get across my love for your generosity giving support to persons that really need help on the study. Your real dedication to passing the solution all through has been particularly valuable and have constantly permitted workers like me to attain their dreams. The invaluable help indicates much a person like me and especially to my office workers. Warm regards; from all of us.
Thanks so much for giving everyone remarkably nice possiblity to check tips from this blog. It really is very excellent and as well , stuffed with a lot of fun for me and my office acquaintances to search your website at the least 3 times a week to learn the latest secrets you have got. And indeed, I’m so usually motivated with the extraordinary tricks you give. Selected 4 facts in this posting are indeed the finest we have had.
The point of view of your article has taught me a lot, and I already know how to improve the paper on gate.oi, thank you. https://www.gate.io/ar/signup/XwNAU
Thank you a lot for providing individuals with such a splendid opportunity to discover important secrets from here. It’s always so excellent and stuffed with fun for me personally and my office friends to search the blog at a minimum 3 times per week to learn the fresh guidance you will have. And definitely, we’re actually pleased considering the perfect knowledge you give. Some 4 ideas in this post are rather the most beneficial we’ve ever had.
I have to convey my affection for your kindness for those people that actually need guidance on this concept. Your very own dedication to passing the message all-around appears to be incredibly helpful and has all the time permitted girls like me to get to their dreams. Your own informative tips and hints implies a lot a person like me and even more to my colleagues. Many thanks; from everyone of us.
Thank you a lot for giving everyone such a spectacular chance to discover important secrets from this blog. It’s always very amazing and as well , full of fun for me and my office peers to visit your site at least thrice a week to find out the newest tips you will have. Of course, I’m certainly astounded considering the beautiful things you serve. Some 4 areas in this article are truly the most suitable we’ve ever had.
I wanted to send a simple message so as to thank you for some of the awesome tips you are giving out on this website. My extensive internet investigation has at the end been compensated with reputable facts and strategies to exchange with my pals. I would suppose that most of us site visitors actually are unquestionably fortunate to exist in a perfect website with very many perfect people with beneficial concepts. I feel extremely privileged to have encountered your website and look forward to so many more pleasurable times reading here. Thanks again for all the details.
I as well as my buddies ended up examining the excellent solutions on your web page and then all of a sudden I got a terrible suspicion I never thanked the website owner for those secrets. All the young boys were so passionate to read them and now have unquestionably been using them. Many thanks for turning out to be simply helpful as well as for finding variety of beneficial subject matter millions of individuals are really needing to understand about. Our honest apologies for not saying thanks to you sooner.
I and my friends were actually examining the excellent pointers found on your site while immediately came up with an awful feeling I never expressed respect to the website owner for those strategies. All of the young men happened to be joyful to see all of them and have simply been making the most of them. Many thanks for really being quite thoughtful and then for utilizing varieties of ideal tips millions of individuals are really desperate to understand about. Our own honest apologies for not expressing gratitude to you earlier.
I together with my pals ended up reading through the great secrets and techniques located on your site and then developed a horrible feeling I had not thanked the website owner for those tips. All the women became as a consequence happy to study all of them and have in effect seriously been using these things. We appreciate you really being really helpful and for opting for this kind of nice areas millions of individuals are really needing to know about. My very own sincere apologies for not expressing gratitude to you earlier.
Thanks a lot for providing individuals with an exceptionally wonderful possiblity to read from this website. It’s always so brilliant plus full of amusement for me and my office acquaintances to search your web site particularly 3 times every week to study the latest guides you have. Not to mention, I’m so at all times impressed for the incredible hints served by you. Certain 1 tips in this post are indeed the most effective we’ve had.